Storyteller of nature, culture and conservation. Believe in the image and audiovisual media as tools for conservation, reflection and change. A native of Morelia, Michoacán, he came to the peninsula of Baja California Sur looking for Marine Biology, but found the photograph and video. He discovered the wonderful nature and unique culture of the site at the same time he discovered the greed that puts them at risk. Since then, he has had the opportunity to work with various non-governmental organizations, media and cultural authorities on projects focused on the dissemination of cultural heritage and nature conservation inside and outside his native Mexico.